Victor is the face and force of new business at Crystal Hospitality, building client relationships in face-to-face listening sessions designed to fully understand hotel owner needs and dreams. He grew up in Crystal (formerly ADR Signature), learning the business from the inside out. Victor loves to travel and happily spends more time in hotels then at home. He is a creative connector driven to create beautiful, functional spaces that delight hotel owners and their guests. When he’s not at a client site, Victor oversees the company’s systems, harnessing technology to streamline operations and communications.